Apple Freezes Epic Games Account On App Store
- War breaks out between Apple and Epic Games
- On Friday Apple announced suspension of developer account
- Updates and in-game purchases are no longer available to users
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This happened just five days after the court banned Apple from such measures. Fortnite and other Epic Games games are currently not available for download on the App Store. For those with Fortnite already, they can continue to play, but will not have access to in-house purchases, new seasons, or other updates.
A protracted war lies ahead?
Epic filed lawsuits against Apple and Google in the US District Court for the Northern District of California on August 13. The company accused them of antitrust and anticompetitive behavior after Apple blocked a multibillion-dollar game for trying to bypass the App Store payment system..
Epic Games founder Tim Sweeney didn’t want to pay Apple 30% for every in-game purchase. The company decided to implement the possibility of direct purchase in the game on iOS and Android, bypassing Apple and Google, which immediately led to the blocking of the game in the App Store and Google Play.
The game is estimated to have been downloaded 159 million times on the App Store in a decade, and has generated over $ 1.2 billion in in-app purchases for developers. According to App Store policy, Apple takes 30% of all proceeds, that is, in this case, about $ 360 million. For obvious reasons, Sweeney and Epic are not happy about this, and more importantly, they seem to be. ready to fight Apple.
It looks like Epic has deliberately gotten into a conflict with Apple knowing full well that the tech giant will strike back. The company hired Christine A. Varney, who headed the Department of Justice‘s antitrust division during the Obama era, for this purpose..
Implications for users
In a statement to Bloomberg, Apple sought to emphasize that Epic forced it to take drastic measures that will inevitably affect users:
Epic Games’ Fortnite is no longer available in the Apple App Store
Instead, they have submitted Fortnite updates multiple times that violate App Store policies. This is unfair to all other developers in the App Store, and leaves consumers hostage to conflict..
While users will no longer be able to access Epic Games downloads and in-game content from the App Store, the Epic Additional Developer Account for Unreal Engine still works. At least for now.
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